Paris in winter has a magic of its own. Snow-covered streets, glowing streetlights, and the quiet charm of the festive season set the scene for Boucheron’s latest holiday campaign.
Titled Winter in Paris, the Maison’s 2026 end-of-year campaign celebrates the beauty of the season through a dreamy Parisian setting. Three familiar faces bring its festive story to life: Maison Ambassadors Daisy Edgar-Jones and Han So-hee, alongside Friend of the Maison Dilan Çiçek Deniz.
Together, they showcase three of Boucheron‘s signature collections: Quatre, Serpent Bohème, and Plume de Paon. Each woman also brings a cherished holiday symbol into the story, from Christmas trees and twinkling lights to thoughtful gifts.
A Parisian Winter Meets Boucheron’s Iconic Creations
From her Parisian apartment, Han So-hee embraces the Serpent Bohème collection in gold and diamonds. She also introduces its latest edition, where deep onyx creates a striking contrast against radiant gold.
For another look, she turns to Quatre Classique. The collection combines four of the Maison’s historic motifs into one distinctive design. Its mix of yellow, white, and pink gold, diamonds, and brown PVD gives the pieces their recognizable character.
Meanwhile, Daisy Edgar-Jones captures the delicate spirit of Plume de Paon. The collection pairs airy, lifelike feather-inspired lines with luminous reflections. Her selection features white gold, diamonds, and aquamarine.
Dilan Çiçek Deniz Brings a Festive Touch to the Story
Against the backdrop of snow-covered Paris, Dilan Çiçek Deniz wears the Serpent Bohème collection. Its signature drop motif has remained a defining symbol of the Maison since 1968.
She also embraces Quatre Classique, a genderless collection that brings together contrasting colors and materials. Its combination of different gold tones, diamonds, and brown PVD reflects Boucheron’s distinctive approach to jewelry design.
With Winter in Paris, Boucheron captures more than the sparkle of the holiday season. It celebrates the small details, meaningful symbols, and suspended moments that make this time of year special.
And in true Parisian fashion, Boucheron makes a case for celebrating the season with a little extra brilliance.
