Casablanca has unveiled a collaborative ready-to-wear and pastry collection with French luxury pâtisserie house Ladurée, designed as “a journey between taste and style.” On paper, a fashion brand and a macaron house sounds like a stretch. In practice, it is one of the more natural collaborations of the summer, two Paris institutions built around colour, craft, and the belief that everyday rituals deserve to be beautiful. Casablanca founder and creative director Charaf Tajer grew up in Paris with Ladurée as a constant reference point, a place tied to memories of celebration, gifting, and breakfasts with loved ones. “As kids, it almost felt untouchable,” he said. This collection is his way of finally touching it.
The Clothes
The capsule spans shirts, T-shirts, jumpers, a silk scarf, a sweatshirt, shorts, a cap, and a tote bag, with the central motif and co-branding flowing through the entire collection, from silk shirts to embroidered crochet bags. The palette draws directly from Ladurée’s signature world, soft greens, dusty pinks, warm creams, rendered in Casablanca’s characteristic silk satin and relaxed silhouettes. Prices run from 175 euros for the silk scarf to 875 euros for the long-sleeved silk satin shirt. It is summer dressing that takes its references seriously without taking itself too seriously.
The Macarons
The pastry side of the collaboration is equally considered. Ladurée’s executive chef of pastry, Julien Alvarez, developed a distinctive new flavour for the collection, pomelo and mint, described as fresh and luminous, balancing vibrancy, bitterness, and softness. A single macaron bearing the Casablanca logo starts at 2.90 euros, while a limited-edition gift box of twelve retails for 39 euros at Ladurée boutiques worldwide. The packaging carries the collaboration’s visual language throughout, bespoke, co-branded, and collectible in the way that good limited-edition objects always are.
Where to Get It
The collection is available until September 1st, 2026. Pastry products are available in Ladurée boutiques worldwide, while the fashion collection is sold through Casablanca’s website, its Paris and Los Angeles flagships, and selected global retailers. For a summer that calls for colour, silk, and something sweet, this is the answer.
