The BOSS OPEN 2026 wrapped up its fifth year under BOSS’s title sponsorship at Tennis Club Weissenhof in Stuttgart, and the brand used every inch of that milestone to push the event well beyond a standard ATP 250 tournament. Grass-court tennis was the occasion, but the week delivered something wider: a live intersection of world-class sport, fashion, and the kind of guest roster that makes a tournament feel like a cultural event.
On Court
Ben Shelton lifted the BOSS OPEN 2026 singles trophy after a final against BOSS brand ambassador Taylor Fritz, the defending champion, in a match that gave the week exactly the dramatic finish it deserved. In doubles, Yannick Hanfmann and Jan-Lennard Struff claimed the title with a victory over Daniil Glinka and Stefano Sakellaridis. Fritz competed throughout the week in the BOSS Tennis capsule collection, pieces designed to perform under tournament conditions while carrying the house’s signature aesthetic from the baseline to the podium.
The Guest List
The BOSS OPEN’s off-court world was equally considered. Corey Mylchreest, Matthew Broome, Josh Heuston, Emilia Schüle, Tom Bischof, Josefine Scholl, and a wider roster of talent joined Berrettini courtside, moving between the VIP hospitality area, vineyard dinners in the surrounding region, and the dedicated BOSS pop-up store on site, which presented tournament-relevant collections and exclusive products available to purchase directly at the venue.
The Brand Experience
In its fifth year as title sponsor, BOSS further developed the BOSS OPEN into a complete brand environment, activewear on court, tailoring off it, and a pop-up that let visitors experience both without leaving the grounds.
The week confirmed what the partnership has been building toward since it began: that tennis and fashion, at this level, are not separate conversations.
