Ralph Lauren has signed a deal to become the official lifestyle apparel partner of Pebble Beach Resorts,, and as part of the arrangement, has opened a retail store directly on the property. The store sits adjacent to The Lodge, steps from the first tee of the Pebble Beach Golf Links, the resort’s first and only dedicated brand retail concept. The shop offers a selection of apparel, accessories, and footwear across men’s Purple Label, women’s Collection, and men’s and women’s Polo Ralph Lauren, as well as special co-branded Pebble Beach apparel and accessories. RLX, Ralph Lauren’s performance-driven sportswear line, is also available across the resort’s retail stores and pro shops throughout the property.
The Store
The Ralph Lauren shop on the famed 17 Mile Drive features an interior inspired by Pebble Beach’s natural surroundings, bronze and aged brass accents, stained oak millwork, limestone floors, layered lighting, and a bright, airy atmosphere. It is the kind of retail environment Ralph Lauren builds when it wants the space itself to make an argument, and the argument here is that the brand belongs in this landscape as naturally as the cypress trees along the coastline.
Why It Makes Sense
The partnership formalises a collaboration that aligns one of America’s most recognisable fashion brands with one of its most storied sporting destinations, extending Ralph Lauren’s longstanding presence within elite sport and luxury lifestyle culture through relationships that already include Wimbledon, the US Open, the Australian Open, and Team USA. Golf has always been central to the Ralph Lauren identity: the Polo pony, the preppy codes, the aspiration toward a certain kind of American leisure. Pebble Beach, which will host the US Open in 2027, 2032, 2037, and 2044, is where that identity finds its most natural home. To celebrate the opening, Ralph Lauren hosted an immersive weekend experience at the resort, including a round on the Golf Links in custom-wrapped carts with personalised ball markers and an exclusive clinic hosted by longtime brand ambassadors Smylie Kaufman, Davis Love III, and Nick Watney.
