HINDAMME and AlUla’s Madrasat Addeera have just dropped a limited-edition collection together
Some collaborations make sense on paper. This one makes sense in the bones. Saudi fashion label HINDAMME and AlUla’s Madrasat Addeera have just dropped a limited-edition collection together, and it is exactly the kind of project that reminds you why Saudi creativity is having such a genuine, well-deserved moment right now.
The collection was designed by Saudi creative Mohammed Khoja and co-created with more than 26 artisans from Madrasat Addeera, featuring a curated range of abayas and shirts crafted from diverse materials. That number matters. This was not a designer briefly borrowing from a culture and moving on. This was a real, hands-in-the-clay collaboration between a contemporary fashion vision and the people who have been keeping these crafts alive.
Where the Inspiration Comes From
Inspired by AlUla’s 7,000 years of continuous human history and striking natural landscapes, the collection merges traditional craftsmanship with a modern aesthetic. References include the inscriptions of Jabal Ikmah, an open-air archive of Dadanitic and Lihyanite texts dating back to the first millennium BC. When a fashion collection draws on inscriptions over two thousand years old, you know you are in genuinely interesting territory.
Khoja has a history with AlUla; this builds on a 2019 collection he created inspired by the destination, which was exhibited at the National Museum of Saudi Arabia. This is not a one-off curiosity. It is an ongoing conversation between a designer and a place.
About Madrasat Addeera
If you have not encountered Madrasat Addeera before, now is the time. Located in AlUla’s AlJadidah Arts District, it was once the site of the region’s first girls’ school and has since been reimagined as an arts and design centre dedicated to preserving and evolving traditional crafts. The crafts it preserves, embroidery, stone carving, felting, and sadu weaving, are made using threads coloured with natural plant dyes and clay collected from the surrounding landscape. It is heritage work in the truest sense.
Why It Matters
Saudi fashion does not need to look outward for validation anymore, and collections like this one prove exactly that. The story is already here, in the rock, in the weave, in the hands of 26 AlUla artisans who co-created every piece. HINDAMME and Madrasat Addeera just put that on a garment, and it looks extraordinary.
