In a move signaling Saudi Arabia’s ambitious and rapidly maturing fashion ambitions, Riyadh Fashion Week will open its third edition with the Middle Eastern debut of the iconic British label Vivienne Westwood. The event, which runs from Oct. 16 to 21, marks a strategic pivot by organizers to integrate global luxury names with the kingdom’s burgeoning design talent.
The inclusion of an international brand as a headliner is a first for the event, underscoring its evolution from a domestic showcase into a platform seeking global relevance. The show promises to be a fusion of Westwood’s rebellious British heritage and traditional Saudi craftsmanship, featuring a special collection of embroidered gowns created by the brand’s couture team in collaboration with local artisans.
The Evolution of a Fashion Capital
Riyadh Fashion Week’s journey to this point has been both rapid and deliberate. Organized by the Saudi Fashion Commission, an arm of the Ministry of Culture, the event was established as a cornerstone of the kingdom’s Vision 2030, a sweeping plan to diversify the economy and cultivate new cultural sectors.
The inaugural event was largely an introduction, a statement of intent to place Saudi designers on a professional runway. The second edition built upon that foundation, drawing greater international attention and refining its presentation. Now, in its third iteration, the event is taking its most significant step yet by opening its calendar to a global fashion powerhouse. This decision signals confidence in the local industry’s ability to share the spotlight.
“This is a concrete way to promote local traditions through an international perspective,” Carlo D’Amario, the CEO of Vivienne Westwood, told WWD, highlighting the collaborative spirit of the collection.
A Platform for Homegrown Talent
While Vivienne Westwood will headline the opening night, the six-day Riyadh Fashion Week remains focused on its core mission: showcasing Saudi creativity. The schedule includes over 25 runway shows and 10 designer presentations, featuring a mix of emerging and established Saudi designers.
A curated showroom and citywide activations will extend the event beyond the runway, offering a comprehensive fashion week experience for buyers, press, and the public. This approach, combining international prestige with local talent, defines the event’s current strategy.
By pairing an avant-garde brand like Vivienne Westwood with local designers, Riyadh Fashion Week is doing more than hosting shows. It is telling the story of a modern, open Saudi Arabia, one that honors its heritage while confidently engaging with the global fashion scene. The world is now officially on the guest list.
