The popular ad-supported streaming platform, recently partnered with The Harris Poll to conduct their annual report
Millennials and Gen Z are currently in an era of streaming services and endless entertainment options, that intensified the battle for viewership. Tubi, the popular ad-supported streaming platform, recently partnered with The Harris Poll to conduct their annual report, The Stream. The findings provide valuable insights into the viewing habits of millennials and Gen Z, and one key takeaway stands out: original content reigns supreme.
The Survey Results
The survey involved participants from both Gen Z (born roughly between 1997 and 2012) and millennials (born between 1981 and 1996). Here’s what the data revealed:
- Preference for Originals: 74% of Gen Z and millennial respondents expressed a strong preference for original content over remakes and franchises. This overwhelming majority indicates that viewers are hungry for fresh narratives and unique storytelling.
- The End of Franchise Fatigue: For years, Hollywood has churned out sequels, prequels, and reboots. However, this survey suggests that the tide is turning. Viewers are no longer content with recycled plots and familiar characters. They crave innovation and authenticity.
- Quality Over Nostalgia: While franchises and remakes often rely on nostalgia to attract audiences, Tubi survey revealed that millennials and Gen Z are more discerning. They prioritize quality, substance, and creativity. If a show or movie doesn’t offer something new, it risks losing their attention.
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Why Original Content Matters
1. Authenticity and Relatability
Original content allows creators to explore diverse perspectives, cultures, and experiences. Viewers appreciate authenticity—they want stories that resonate with their lives or introduce them to new worlds.
2. Breaking Stereotypes
Franchises and remakes can sometimes perpetuate stereotypes or adhere to formulaic structures. Original content has the power to challenge norms, break barriers, and present fresh narratives that defy expectations.
3. Fostering Creativity
Supporting original content encourages creativity in the industry. It gives emerging filmmakers, writers, and actors a chance to showcase their talent. When we celebrate originality, we contribute to a thriving artistic ecosystem.
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The Streaming Landscape
Tubi’s survey also highlighted the platform’s growing popularity. The female audience has increased by 60% year-over-year, indicating that Tubi’s commitment to diverse content resonates with viewers.
In short, as streaming services continue to shape our entertainment choices, Tubi‘s survey reminds us that millennials and Gen Z viewers crave novelty and authenticity. Original content fuels our imagination, challenges our perceptions, and keeps us engaged. So, the next time you’re browsing through your streaming library, consider giving that indie film or new series a chance—it might just surprise you.
