Ingy Yousri Ismail, PR expert, mentor, creative leader, and founder of Flare PR, a boutique fashion and lifestyle agency, announces the launch of the podcast: It’s PRsonal. The podcast explores the powerful relationship between personal choices, public relations, and brand growth and introduces a new way of understanding PR by placing humanity at the center of every conversation.
It’s PRsonal hosts brand owners, founders, and public figures, inviting them to share how their personal decisions have directly and indirectly shaped their businesses, public image, and professional journeys. These conversations move beyond theory and surface-level strategy, offering honest dialogue, practical insight, and emotional intelligence. The podcast highlights an often-unspoken truth: behind every brand milestone is a deeply personal turning point.
Developed over two years, It’s PRsonal reflects a thoughtful and intentional approach to storytelling and education. It is built on years of experience in luxury PR and communications, combined with a genuine passion for connecting people with people. The podcast was created to add meaningful value to a new generation of communicators, entrepreneurs, and creatives through content that is as strategic as it is human.
It’s PRsonal brings together the roles that shape Ingy Yousri Ismail’s journey in PR, business, mentorship, and creative leadership into one focused platform. It is rooted in real industry experience and guided by a clear purpose to add value. The podcast was created to build a community without boundaries through honest, human conversations around reputation, visibility, and growth. It features voices from across industries, including founders, personal brands, and public figures whose PR decisions have shaped their paths. This makes It’s PRsonal a multidimensional PR and branding platform centered on identity, values, and connection, not just products or services.
Produced by TPP as official partners, a team behind more than 35 successful podcasts, It’s PRsonal was recognized as a niche concept in the region. It stands out as one of the first podcasts dedicated to PR and branding from a storytelling-driven and human-centric perspective, filling a clear gap in regional audio content.
It’s PRsonal is more than a podcast. The vision extends into creating platforms that connect creative leaders with younger generations, encourage dialogue without hierarchy, and turn conversations into collective growth. Future plans include live talks, on-ground activations, and curated experiences inspired by the podcast’s themes.
With It’s PRsonal, Ingy Yousri Ismail redefines PR as a space where strategy meets soul, where brands get real, and where stories become the most powerful form of communication.
It’s PRsonal is now available on all major streaming platforms locally and regionally, establishing itself as a new voice in PR, branding, and storytelling in the Middle East.
