Apple has partnered with Japanese fashion house ISSEY MIYAKE to introduce iPhone Pocket, a special-edition accessory that reimagines how users carry their iPhone.
The collaboration merges Apple’s industrial design philosophy with ISSEY MIYAKE’s textile innovation. Drawing inspiration from the brand’s concept of “a piece of cloth,” iPhone Pocket features a singular 3D-knitted construction that stretches to fit any iPhone model and other small essentials.
Design and Functionality: The 3D-Knitted iPhone Pocket
Made in Japan, iPhone Pocket has a ribbed open structure reminiscent of ISSEY MIYAKE’s signature pleats. The flexible knit allows users to glimpse the device inside while fully enclosing it for protection.
It can be worn by hand, tied to a bag, or worn across the body, serving as both a fashion statement and a functional accessory. The short-strap version will be available in eight colors: lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black, while the long-strap design comes in sapphire, cinnamon, and black.
“The design of iPhone Pocket speaks to the bond between iPhone and its user,” said Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO. “It explores the joy of wearing iPhone in your own way.”
According to Molly Anderson, Apple’s vice president of Industrial Design, the project embodies both brands’ shared commitment to craftsmanship, simplicity, and personal expression.
“This clever extra pocket is a natural accompaniment to our products,” Anderson said. “The color palette was designed to mix and match with all iPhone models, letting users create their own personalized combinations.”
The accessory also reflects Apple’s emphasis on universal design. Its expandable form and soft tactile finish integrate seamlessly with daily life, echoing ISSEY MIYAKE’s philosophy of leaving space for “possibility and interpretation.”
iPhone Pocket: Availability, Pricing, and Limited Quantities
iPhone Pocket launches on Friday, November 14, at select Apple Store locations and on apple.com across France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S.
The short-strap version will retail for $149.95 (US) and the long-strap version for $229.95 (US).
Crafted in limited quantities, iPhone Pocket offers users a new way to combine style, utility, and technology, redefining what it means to wear an iPhone.
